GoBowling.com
- Category : Full Website Architecture, Custom Location Application & National Campaign Infrastructure
Overview
GoBowling.com is a national platform connecting families and bowlers with over 1,500 partner bowling centers across the United States. The organization needed a scalable digital hub that could power center discovery, national promotions, and long-term organic growth. This was a full rebuild from the ground up, designed to function as both a consumer-facing resource and a campaign engine.
The Challenge
GoBowling needed:
• A fully rebuilt WordPress platform
• A custom “Find A Center” application capable of searching 1,500+ partner locations
• A scalable activation system for national promotions and sweepstakes
• Strong organic search infrastructure
• Ongoing technical support and iteration
The goal was to create a centralized digital ecosystem that could support real-time campaigns, partner visibility, and long-term traffic growth.
Strategy & Architecture
Full Site Development
• Built the website from the ground up using WordPress and Elementor
• Structured flexible templates to support evergreen content and seasonal campaigns
• Designed mobile-first UX for family audiences
• Established scalable content architecture for future expansion
Custom “Find A Center” Application
The core functionality of GoBowling.com is its fully custom location search tool.
• Developed custom PHP logic integrated with external API data
• Built dynamic search functionality for 1,500+ bowling centers
• Enabled ZIP, city, and geo-distance based search
• Integrated Google Maps API for real-time visual results
• Optimized search performance and database queries for speed
This tool serves as the operational backbone of the platform, directly driving partner visibility and user engagement.
Campaign & Activation Infrastructure
GoBowling runs frequent national activations including free-game promotions and sweepstakes.
I:
• Build and deploy campaign landing pages
• Implement WPForms-based data capture systems
• Configure webhooks for data routing and automation
• Manage backend data processing and validation
• Ensure rapid iteration for time-sensitive launches
The platform is structured to function as a high-volume activation engine, not just a static site.
Organic Growth & Content Strategy
To expand reach and visibility, I built and optimized the blog infrastructure.
• Developed SEO-focused blog structure
• Implemented content workflows and on-page optimization
• Increased organic blog traffic approximately 300% year over year
• Improved keyword rankings and sustained long-term growth
The blog now functions as a consistent top-of-funnel acquisition channel.
Ongoing Partnership
For over two years, I have served as GoBowling’s retained web partner.
Ongoing responsibilities include:
• Feature enhancements and technical improvements
• Activation builds and form integrations
• Performance optimization
• Continuous UX and structural refinements
• Ongoing blog publishing and SEO iteration
The result is a flexible, scalable national platform that supports 1,500+ partners and adapts quickly to evolving campaign needs.